Send push messages

To access the Campaign Builder, click Messaging and then select New Push Campaign.

  1. Give your Campaign a unique name.
  2. Decide whether you will send this campaign to Everyone, a Saved Audience, or a New Audience. If you choose to send a message to a specific audience, there may be a short delay before it appears.
    • If this campaign is for everyone, go to Step 9.
    • If this campaign is for a saved Audience, select the Audience. Then go to Step 9.
    • If this campaign is for a new Audience, go to Step 3.
  3. Note: Audiences can be based on individual devices or on customer ID, which links a customer's devices together so that you can target that customer across their devices. You must have Profiles enabled in order to target using customer ID.
    Choose whether you want to base your Audience on individual device behavior or user behavior across devices.
  4. If you want to save the audience, select Save audience to re-use later?.
  5. Click Continue to Creatives.
  6. Optionally, enter a name for your push message.
  7. Enter the body of your push message.
  8. If you want to include a Deep link, click the Advanced toggle and enter the key/value pair for the deep link.
  9. If you want to conduct an A/B Test, click Add Message and return to Step 10 until you have entered all your messages.
  10. Optionally, customize the distribution of your campaign.
  11. Click Continue to Scheduling.
  12. Choose when to send the push message. You can choose One Time or Recurring.
    1. If you choose One Time, you can send the push message either Immediately or Schedule it for a future date and time.
    2. If you choose to send a Recurring push message, choose the frequency. You can also schedule the time to send the first message. If you'd like the campaign to run until it is manually stopped, select Never. If you'd like to end the campaign on a particlar day, select the day.
      Recurring campaigns send at your selected frequency to users who have newly qualified into your Audience. A user can only qualify for each campaign once.
  13. Click Continue and Confirm.
  14. Review your campaign and make any needed edits. If there are any errors, resolve them.
  15. If you've integrated Test Mode, test your campaign by clicking Test On Device and following the on-screen instructions.
  16. When you're happy with the campaign you created, click Activate.
    Your push message campaign is now active! Pat yourself on the back.