A/B Testing

Compare the number of clicks and conversions your messages deliver using an A/B test. You can compare two or more different messages when you create an A/B test in a message campaign.

You can run an A/B test on in-app or push messages by clicking Add message and entering the information for the message you're testing. A/B tests work best with at least one control message. Then, send your additional messages with small changes to a test audience.

Try A/B testing your message's call to action, number of characters, layout, or word choice. Optionally, customize the distribution of your campaign.

View the results of your A/B test in the Dashboard, and then send the most effective message to a larger audience.