Create an Audience

Click Audiences in the sidebar to access the Audiences screen. Then, click the green icon on the right side of the screen to create a new Audience.

1. Give your Audience a unique name.
2. Note: Audiences can be based on individual devices or on customer ID, which links a customer's devices together so that you can target that customer across their devices. You must have Profiles enabled in order to target using customer ID.
   Choose whether you want to base your Audience on individual device behavior or user behavior across devices.
3. Choose the time frame for this Audience. Time frames can be rolling or static.
4. Enter your behavior condition criteria. You can enter criteria for up to two behavior conditions. You can choose whether all behavior conditions must be met (and), at least one of the specified behavior conditions must be met (or), or the behavior conditions must follow sequentially (and then) using the conditional toggle.
5. Choose whether you want your Audience to include behavior condition(s) and profile condition(s), or behavior condition(s) or profile condition(s) using the conditional toggle.
6. Enter your profile condition criteria. You can target using an unlimited number of profile conditions. Choose whether all profile conditions must be met (and) or at least one profile condition must be met (or) using the conditional toggle.
7. Click Save.