Marketing / Remarketing
Parent topic: Remarketing

Remarket on Facebook

You can create a Facebook Custom Audience (CA) from a Localytics Audience. This allows you to plan and execute app re-engagement campaigns on Facebook.

First, create the Audience you want to send to Facebook.

  1. Navigate to the Audiences screen and click the Actions menu.
  2. Select Remarket on Facebook.
  3. If needed, log into Facebook. You must use the account that has administrative privileges for the ad account you want to use to remarket.
  4. Choose the ad account you want to use and click Go. You're done!
    This process takes about an hour on Facebook's side. After an hour, check your Facebook ads manager. The remarketing audience appears in your Facebook Ads Manager Audiences under the name of the Localytics Audience + the date and time you sent the Audience. If you get an error, please contact Support.
    Now, you can use the Audience you sent to serve Facebook ads.
Parent topic: Remarketing