Localytics can track app-install
conversions from acquisition sources that are not integrated with Localytics.
On iOS, your acquisition source will need to be capable of including an end user’s
IDFA in a redirect URL template that you generate. This is typically possible if
your acquisition source is running in-app ads (as opposed to mobile web ads). There
is not a similar limitation on the Android platform.
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Navigate to the Attribution section of the Dashboard.
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Click New Campaign.
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Give your campaign a descriptive name.
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In the Sources menu, select Add a custom
source...
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Enter the name of your non-integrated source. Click
Save.
Localytics will generate a
source-specific redirect URL template. On iOS, this template will be
formatted like:
http://a.localytics.com/redirect/XXX?partner=YYY&idfa={IDFA}
where “XXX” will be a random character string and “YYY” will be the name of
your custom source. When an end user clicks on your ad, your Non-Integrated
Source will need to substitute the IDFA of the end user’s device in place of
“{IDFA}”
On Android, this template will be formatted like:
http://a.localytics.com/android?id=AAA&referrer=utm_source%3DYYY%26utm_medium%3DZZ%26utm_term%3ZZ%26utm_content%3DZZ%26utm_campaign%3DZZ
where “AAA” will be your app’s Android Bundle ID, “YYY” will be the name of
your custom source, and “ZZZ” will be whatever parameters you enter for
campaign medium, campaign term, campaign content, and campaign name.
Copy this redirect URL template and give it to your acquisition partner. This will be
the “goal URL” for your ad campaign. When an end user clicks on your ad, their
device will visit this goal URL and Localytics will redirect the end
user to the appropriate app store to download your app.