Create a referral URL

In order to set up user acquisition tracking to your Android app, you must generate a referral URL in the with the required parameters. saves the URL in the for future reference.

The following information describes each referrer field.

Parameter	Required	Description	Example(s)
Campaign Name	Yes	Campaign name; used for keyword analysis to identify a specific product promotion or strategic campaign	utm_campaign=spring_sale
Campaign Medium	No	Campaign medium; used to identify a medium such as email or cost-per-click (cpc)	utm_medium=cpc
Campaign Term	No	Campaign term; used with paid search to supply the keywords for ads	utm_term=running+shoes
Campaign Content	No	Campaign content; used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL	utm_content=logolink utm_content=textlink
Campaign Source	Yes	Campaign source; used to identify a search engine, newsletter, or other source	utm_source=google

Navigate to Attribution.
Locate the campaign for which you want to create a referral URL. If needed, create a new campaign.
Click URLs.
Copy the URL and paste it into your ad network's referral URL entry.