| Audiences / Create an Audience | |
Use profile conditions to target users based on their profile information, such as their age, location, or favorites.
When you create an Audience, you add behavior and/or profile conditions to it in order to segment your user base. You can specify static or rolling date ranges for your Audience.
Combine profile conditions with behavioral conditions in order to target specific groups of users. You can use profile conditions to easily target users who have favorites, such as artists, teams, or stations, in order to send them to content they will enjoy. For example, you could send a message about tonight's game to
People where Favorite team is one of Bruins
You can also send outside profile data to Localytics in order to target users with that information. Data such as average order value can be used to target high-value users.
People where Last purchase date is on or before May 15, 2018 and People where Average order value is greater than or equal to 50.00