Measure LTV (Customer Lifetime Value)

Localytics provides metrics including Customer Lifetime Value reports and Revenue reports to give you vital statistics surrounding the success of your app.

1. Navigate to LTV.
2. Select your metric.
   • CLV: The cumulative total spent or value of the customers active in the selected time period then averaged over all customers that were active in that time period.
   • Average Monthly Value: The CLV divided by the number of months in the time period.
   • Revenue: Total revenue earned in the selected time.
   • Customers: Number of users that have made some transaction, which is an event with incremental CLV. These are high-value users. Also known as paying users.
   • Revenue per Customer: Average amount of revenue per customer (paying user).
   • Revenue per Transaction: Average amount of revenue divided by the number of transactions.
   • Transactions: Number of events with an incremental CLV. This number is always more than the number of customers (users who have made a transaction) because one customer typically makes more than one transaction.
   • Transactions per Customer: Number of transactions divided by the number of customers.
3. Select your time.
4. (Optional) Add a split and/or filter.