| Usage | Who is using your app? Users and sessions by application. | 
          
            | Engagement | How long are they using your app? Session length and interval as well as average
              user sessions. | 
          
            | Events | What are people doing? Interesting actions typically performed by the
              user. | 
          
            | Flows | How are people moving through the application? Highlights common paths, including
              where sessions usually begin and end. | 
          
            | Location | Where in the world are they? Top countries and cities where people use your app,
              determined by IP address. | 
          
            | Funnels | Are users reaching your goal? Analyze key processes like making a
              purchase. | 
          
            | Retention | Are your users loyal? Session-based and event-based metrics to see when they open
              the app and which events continue to engage. |