A segment is a group of users you define by selecting one or more user actions or characteristics. Localytics helps you create and manage segments.
Once you create a segment, you'll be able to view data about it in Marketing reports. Use this data to compare different groups of users and answer questions about your user base.
When you use segments to interpret funnel data or analyze retention rates, you can find out what user actions and characteristics are associated with app engagement, conversion, and retention.