Compare Facebook data

Use the Facebook Actions report to compare numbers with Localytics.

The Facebook Ad Campaign Manager dashboard displays Actions. Actions are both impressions and click-throughs of your mobile ads. Localytics provides analysis on post-click information, such as people who clicked the advertisement and installed your app. You need to drill down into the Facebook report in order to see the metrics that Localytics reports.

  1. Select an individual campaign in the Facebook Ad Campaign Manager.
  2. Select an ad campaign to open the ad preview.
  3. Click See full actions report.
  4. The metrics under Post-Click will be in line with the numbers that appear in the LocalyticsDashboard.