| Profiles | |
You can collect customer information to create a customer profile, which can then be used for targeted notifications. While events catalogue what a user does, profiles provide insight into who users are. So in addition to being able to target users based on their behavior, you are able to target users based on information you have about your users - preferences, demographics, or any other information you have or collect about your users.
Profiles are key/value pairs tied to a particular customer ID. Profiles are scoped, meaning that they can be tied to your organization and are available to all apps within your organization (iOS: LLProfileScopeOrganization); Android: Localytics.ProfileScope.ORGANIZATION, or tied only to a particular app (iOS: LLProfileScopeApplication; Android: Localytics.ProfileScope.APPLICATION).
If you're not sure what user profile attributes to collect, here are some recommendations.