Profiles

Profiles are information related to your customers that you send to Localytics.

You can use Profiles to gain insights about your app or target Audiences. Profile data with an organizational scope can be used to find information about and target your customers across all your apps.

Information related to your customers is sent as a key/value pair and tied to a Customer ID you set programmatically for each user. This information is often generated from a CRM.

If you don't set a Customer ID for a user, an anonymous Customer ID is generated by the Localytics SDK. It's best for your organization to set Customer IDs before sending Profiles information.

Profiles are different from custom dimensions because they can track your individual customers across all your apps and are unrelated to clickstream data. They record the current state, with no history. For example, consider a custom dimension called product with values trial and paid. Over a week that a user upgrades from trial to paid, the user is in both custom dimension groups. However, a user whose Profiles value changes from trial to paid is only targeted in their current segment, whether you have targeted your customers with trial or paid values.

Find more information about sending Profiles data to Localytics: Profile Service API.